Small upgrades.
Better routines.
Unbuilt City is a tightly curated shop for the everyday stuff that quietly makes life better — recovery and wellness gear, skincare rituals worth keeping, a calmer way to wake up, and gifts people actually keep. Eleven products. No filler aisle.
The collection
Wellness, beauty, home and play — plus the digital pack local businesses are using to post every day. Tap Quick view for the full story on any product.
A full month of Instagram, done for you.
The 30-Day Social Content Pack for Home Service Businesses was built for plumbers, roofers, HVAC techs, electricians, detailers — anyone who knows they should post every day but never has the time.
- 30 finished portrait graphics (1080 × 1350), each in a different visual style so your feed never looks templated
- 30 written captions with hashtag sets, matched to each graphic — just fill in your business name, phone and city
- A day-by-day 30-day posting calendar that tells you what goes up, and why
- The mix: promos, service highlights, trust builders, engagement posts, behind-the-scenes and review posts
The pack is ordered by Instagram DM: message @unbuiltcity, payment is arranged in the DM, and your ZIP is sent right after payment. Use the images and captions on your own business accounts forever — the pack itself may not be resold or redistributed.
About Unbuilt City
Most stores try to sell you everything. We would rather sell you the eleven things that earn their counter space.
Unbuilt City started with a simple frustration: the good version of everyday stuff is hard to find, buried under a thousand near-identical listings. So we keep the catalog small on purpose — a scalp massager that turns five minutes into a reset, a clock that wakes you up like a sunrise instead of a siren, a fridge that keeps your skincare where it belongs.
Everything here is something we would buy twice: once to try it, once because it worked. When a product stops earning its place, it leaves the shelf.
How ordering works
- Pick your product and tap Buy — each product has its own secure Stripe checkout page.
- Pay your way: card, Apple Pay, Link, Klarna, Amazon Pay, Cash App Pay or bank — options show at checkout.
- Physical products are prepared and shipped to the address you give at checkout; shipping options and timing show before you pay.
- The content pack is ordered by Instagram DM — message @unbuiltcity, payment is arranged in the DM, and the ZIP is sent right after payment.
- Keep your Stripe receipt — it is your order record, and it is all we need to look anything up for you.
Policies
The plain-English version. Anything not covered here, ask us — see Contact below.
Shipping & delivery
Physical products are prepared and shipped after checkout is complete. Available shipping options, costs and estimated delivery times are shown on the product's Stripe checkout page before you pay — if a date matters (a birthday, December 1 for the advent calendar), check that estimate before ordering and order early in the season.
The digital content pack is ordered separately by Instagram DM to @unbuiltcity: payment is arranged in the DM and the ZIP file is sent right after payment. No shipping fees apply.
Returns & refunds
If a physical product arrives damaged, defective, or is not what you ordered, message us within 30 days of delivery with your Stripe receipt and we will make it right with a replacement or a refund.
Changed your mind? Unopened physical items can be returned within 30 days of delivery — message us first for return instructions. Digital downloads are refundable if the file is defective or cannot be opened; because they are delivered instantly, they are not returnable once downloaded successfully.
Privacy
We collect only the information needed to complete and support your order. Payments are processed by Stripe — your full card details go to Stripe and are never seen or stored by Unbuilt City.
We do not sell your personal information. Order details are used for fulfillment, delivery and support only. To ask what we hold about you or to have it deleted, contact us through Instagram and we will take care of it.
Terms
All prices are in US dollars and match the price on the product's Stripe checkout page. Each product is purchased individually through its own checkout; an order is confirmed when Stripe confirms payment.
Product photos are representative of the item you will receive; minor packaging variations can occur. Digital products are licensed for use on your own business accounts and may not be resold or redistributed. By purchasing, you agree to these terms and the policies on this page.
Contact
The fastest way to reach Unbuilt City is a direct message on Instagram — questions about a product, an order, or a return all start there. Keep your Stripe receipt handy for order questions; it has everything needed to look your order up.
Message the shop
Instagram DMs are checked daily. Tell us the product name and your question, and we will take it from there.
Order help
Payment questions, delivery updates and returns all start with your Stripe receipt — it is emailed to you by Stripe the moment you check out, and it is your proof of purchase for anything on this site.
Shopping from this page and the live store at unbuilt.city is the same shop, same products, same prices.